Anastasia Ivleeva proved to everyone that an ordinary girl from a village can, on her own, become the most sought-after celebrity in Russia and punch in the nose all those who doubt her abilities. About the development of the personality of a popular presenter and blogger from the cradle to the present day.
- Real name: Anastasia Ivleeva
- Date of birth: 03/08/1991 (30 years old)
- Height: 174 cm.
- Weight: 65 kg.
- Where from: Leningrad region, Razmetelevo
- Zodiac sign: Pisces
- Career: blogger, TV presenter
- Marital status: married to Eldzhey (Alexey Uzenyuk), in divorce proceedings
Biography
Nastya was born on March 8, 1991 in the village of Razmetelevo, in the Leningrad region, Vsevolozhsk district.
Little Nastya
After graduating from school, Ivleeva applied to the institute for the Faculty of Advertising and Public Relations. She worked as a manicurist and as a hostess in a nightclub. After some time, Nastya hit the ceiling of her capabilities and rushed to Moscow to work as a hostess in the first restaurant she came across. Two months later, the girl submitted documents to the Ostankino television school.
During her studies, Nastya worked from morning to evening as an administrator at a car dealership until she graduated from Ostankino.
Anastasia before the blog
The beginning of a creative journey
8 years ago Anastasia Ivleeva, now a famous blogger, was a manicurist in the provincial town of Koltushi, Leningrad Region. At that time, Nastya was barely making ends meet. She even admitted that on some days she had to refuse lunch due to a simple lack of money. There was not enough finance for anything. The girl also dressed very simply. One could not even dream of branded items. At that time, she could not even imagine that she would one day become a real star. Anastasia planned to train as a massage therapist and open her own salon. At some point, Nastya realized that this could no longer continue, and decided to move to St. Petersburg.
Parents
The girl's childhood was not as rosy as it might seem. The future star grew up without a father with a single mother, Natalya Anatolyevna. The father left the family almost immediately after Nastya’s birth; there was no one to help raise the girl, so her mother sent the already one-year-old Nastya to a nursery so that she could continue working as a milkmaid in Vsevolozhsk.
“I think that my regular viewers and listeners know that I very rarely talk about my father. This is the story that always remains in the shadows, and let it remain there. But as a girl, I have experienced a wide range of emotions related to my family. I have a mother, I have a brother, I have a dad, whom no one has ever heard of, everyone is trying to find out, understand, get out of it,” the presenter shares her vision of the situation.
After some time, Nastya’s mother married a second time, gave birth to a son, but then soon divorced her husband. So the responsibility of raising her little brother fell on the girl’s shoulders.
Now Anastasia admitted that she fully provides for her mother Natalya Anatolyevna and does not deny her anything. The girl paid for repairs in her mother’s apartment and transfers 200 thousand rubles to her every month.
Anastasia with her mother
How does Anastasia Ivleeva’s mother live?
While developing her YouTube channel, Nastya came up with the idea to film a vlog and show how she lived in Razmetelevo. But fans of Ivleeva’s work did not react positively. The apartment is located in an old panel house, and there are only two rooms. Many were shocked that the friends accompanying her somehow fit into the hallway where the refrigerator is located, because in a small apartment there was no place for it in the kitchen. There were also shots where Nastya shows the bathroom.
There was no room for a sink; the washing machine took up all the space. Many attacked Anastasia and began to accuse her of being unable to provide normal conditions for her family with a million-dollar salary. But, as you know, the show business star is saving money for a new home, where her mother will move in the future.
The Basque People's Artist gave Ivleeva's mother a shell. All this was recorded on video. Fans were perplexed. While show business stars give Nastya’s mother a sink, she showers Eljay with expensive gifts. The watch she gave him for his birthday costs between 7 and 11 million rubles. For this amount it is quite possible to buy an apartment.
However, Nastya’s mother does not complain about her daughter. They have an excellent relationship, she is proud of her famous daughter, who has achieved everything herself. Ivleeva is also very close to her brother. Many users supported Nastya, saying that she is not obliged to support an adult man, even if it is her brother.
Career
Anastasia started her personal blog to get noticed and get a job on television. Anastasia’s short vines gained a huge number of views in geometric progression. A couple of weeks after registering on Instagram, Ivleeva quit her job at the car dealership. Ivleeva’s account quickly gained popularity. Over 4 years, the number of Anastasia’s subscribers has grown to 3.5 million people.
Video of Nastya at the beginning of her creative journey
Soon, offers began pouring in to advertise products and services on Instagram, and then on television. Anastasia also starred for the men's magazine MAXIM.
The peak of Anastasia Ivleeva’s career was the travel show “Heads and Tails. Reboot" on the TV channel "Friday!" in 2022. Nastya’s life was going well - the girl earned a lot, traveled, and gained even more popularity due to her work on television. This led to the fact that at the end of September 2022, Ivleeva, together with Ida Galich, led the red carpet at the 5th Music Box 2017 music awards ceremony.
Ivleeva together with Ida Galich at Music Box-2017
In 2022, the first season of AgentShow, Anastasia’s own show, was released. Anastasia Ivleeva launched it on Youtube. Guests of the show were popular media personalities: Regina Todorenko, Dima Bilan, Pavel and Maria Pogrebnyak, Alexander Revva and others. Then, instead of AgentShow, she launched the “Z.B.S.” project. The show “Bloggers and Roads” also gained great popularity.
Nastya even managed to voice the series “Riverdale” (Cheryl, played by Madelaine Petsch, speaks in her voice) and play a cameo in the sequel to the comedy “Granny of Easy Virtue.” In the series “Tourist Police” (2019) Anastasia played the main role.
Nastya Ivleeva’s heroine Lera performs police service in the resort area.
Personal life
Anastasia tries not to advertise her personal life, but interest in her person still does not allow her to keep her relationship secret. Nastya’s first young man after moving to Moscow was a member of the Chelsea group, Arseny Borodin, who, according to him, persuaded the girl to move. The gentleman not only became a lover, but also a screenwriter, actor, and director of Nastya’s videos. After a series of personal failures and the rise of Nastya’s career, Arseny started drinking, which is why Nastya broke up with the man and decided to build a career.
Video of Nastya with Arseny
After some time, the TV presenter posted a photo with rapper Eljay on her Instagram page, arousing the interest of subscribers. Later, Eldzhey invited Ivleeva to appear on the cover of the single “360”. Young people began to increasingly attend various events together. And at one point Nastya reveals all her cards and publishes a photo of Eljay on her Instagram page with the caption “husband.”
The photo after which it became known about the marriage of Ivleeva and Eldzhey
The couple is now going through a divorce after two years of dating. What Anastasia herself says about this:
“I can't say it's easy. That we stopped loving each other and everyone: “Come on, ciao-cocoa!” No. It's complicated. This is very painful. And it’s hard,” Anastasia shared. The presenter also stated that she still has tender feelings for her former lover. “It’s hard to believe that such a great feeling can fade away. I still love you very much. He will always be like family to me. But this is more like the love of a sister and brother,” the star explained.
Nastya Ivleeva's Lamborghini and her fines
Anastasia became the owner of a Lamborghini Aventador, having bought a sports car during quarantine for twenty-three million rubles. The girl was extremely proud of her achievement, then lost control of the situation and began to appear more and more often in the news as a persistent traffic violator. For three months of owning something worth more than 20 million rubles, Ivleeva received 152 fines in the amount of over 170 thousand rubles, most of them for speeding in Moscow and the region.
Lamborghini Aventador and its owner
In June 2020, Nastya Ivleeva was reported for drunk driving. Users of social networks did not forgive the girl. Blogger Ilya Varlamov remembered the TV presenter’s misconduct when it came to the road accident of Mikhail Efremov.
Interesting Facts
- Cars and fines. In the summer of 2022, I bought a lemon-yellow Chevrolet Camaro. In July 2022, she purchased a gray Lamborghini Aventador sports car worth more than 20 million rubles. For 3 months of his driving, she received 142 fines in the amount of 164.5 thousand rubles. Mostly fines were issued for speeding. On some days, Anastasia received 4-5 pieces.
- Real estate. Before the coronavirus began, I lived with my husband in an apartment in Moscow. Whether they rented it or purchased it is unknown. The apartment had a square area of about 100 meters. With the onset of coronavirus, the couple moved to live in a country two-story cottage located in one of the villages in the Moscow region. According to some sources, Anastasia and Eljay purchased this cottage themselves, according to others, the rapper bought it, and the blogger became its co-owner after the wedding. The fact that Anastasia and Eldzhey began to live in the cottage with the beginning of quarantine became known from Express Gazeta. Its exterior and interior can be seen in the photo on the blogger’s Instagram.
- Income. In 2022, Anastasia’s annual income was about $1.5 million from advertising alone.
Nastya's appearance and operations
- Tattoos. The blogger has several tattoos on her body:
- On the hip is the face of the girl Lady Katrina. It is made in monochrome in the “sugar skull” style.
- Owl on the right hand.
- Swallow and plane with a heart on the left hand.
- Sak-Yant on the back, made during the filming of the show “Heads and Tails” in Bangkok by a Thai master. It was performed without using a machine.
- The inscription “360°” on the wrist, stamped in honor of Eljay’s track.
- Two connected wedding rings on the left hand. Even before the wedding, Anastasia and Eljay got themselves such a couple tattoo.
- Photo. Anastasia gave herself an unusual birthday present (for her 30th birthday in 2021) - she posed nude for the cover of Playboy magazine. Some of her fans, as well as Playboy readers, noted the unnaturalness of her breasts. Before that, she starred twice for “Maxim” - in 2016 and 2022. The second time she was on the cover. According to this magazine, in 2022 she took 9th place among 100 sexy women in Russia, and in 2022 she was already awarded 3rd place for her hot photos.
- Plastic surgery. On the set of “Heads and Tails” in Seoul, Ptushkin asked a local plastic surgeon if Anastasia needed a breast augmentation. The surgeon replied that she had previously had successful mammoplasty. But, according to the blogger herself, during an interview with Dudya in 2022, she said that she did not do any operations or injections for the face, lips or eye area. She only resorted to installing veneers.
- Injuries. At the age of 28, I injured a finger on my hand. For a long time she appeared in the photo with a bandaged finger, which aroused the interest of subscribers. According to the blogger herself, she pinched him with a car door.
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How much does Nastya Ivleeva earn?
TV presenter and blogger Anastasia Ivleeva receives 400 thousand rubles for each episode of the new season of the travel show “Heads and Tails” and 500 thousand for each advertising integration. If in the new season Ivleeva takes part in 20 episodes of the project, then her total earnings will exceed 18 million rubles.
According to journalists’ calculations, Anastasia earned 57.7 million rubles in a year from her own show.
But despite her income on television, Instagram remains her main source of income. The cost of advertising in the @_agentgirl_ profile is, on average, 1.5 million rubles. Stories - 500 thousand. Nastya posts at least 4 advertising stories and 2 posts per month. Thus, Ivleeva earns at least 5-6 million rubles a month from the social network alone.
Memes with Nastya Ivleeva
The most popular meme with Nastya is, of course, “15 centimeters.” On August 21, 2022, Ivleeva became a guest on the “vDud” show, where she spoke about her sexual preferences and sharply stated that men with small penises (less than 15 cm in an erect state) are doomed. This statement caused a wave of emotions and gave rise to a thousand and one memes about “15 centimeters.” The best is, of course, a track from 55x55 called “15 SM”, which, ironically, has collected 15 million views.
A small selection of memes with public reaction:
Later, McDonald's released a collaboration with Nastya Ivleeva, who put together a personalized menu for advertising: a Big Mac, a drink, French fries and caramel ice cream. Twitter users ridiculed the girl’s banal set and began publishing their “banal sets”:
Nastya Ivleeva now
At the moment, the presenter's career is going uphill, she often attends various interviews and is an important guest at celebrity parties. One of the most discussed events after the divorce and Sobchak’s interview was the change in Nastya’s image, which caused a new stream of hate. Now Anastasia is completely devoted to her business, and Instagram is run solely for the sake of advertising (there has not been a single post there in recent months without advertising integration).
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More details
Anastasia Ivleeva today
2021 began for the star with a scandal. Her manners on the show “What Happened Next?” were sharply criticized. Neither the hosts nor the audience liked Ivleeva’s behavior. In general, recently, fans periodically express their dissatisfaction with Nastya. According to subscribers, with the advent of fame, the girl became overly arrogant.
Fans condemned Ivleeva’s behavior at her birthday - the star threw a grand party at the Prague restaurant, after which footage appeared online of her driving a car with a glass of champagne. In general, Ivleeva’s driving style often causes criticism - in 2022 alone, she has already received almost 200 fines for various violations.
Despite the somewhat scandalous nature of Ivleeva’s fame, one cannot help but admit that she is a bright phenomenon in Russian show business. It also cannot but inspire respect that the girl achieved success solely through her efforts - from a simple village girl she turned into a star of social networks and television.
