The scandalous salon “DeSheli” has closed: the whole truth about its work from a former employee

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The area occupied by the salon distributing Desheli cosmetics in the building at 6 Gogol is impressive. 700 square meters were used for several years to force people to purchase expensive creams. We have already written several times about how this happened. What psychological impact was exerted on the clients, what tricks were used by the salon employees, and how, having come to their senses, dozens of people rushed to return the suitcases with cosmetics they had bought, as they all said, “under the influence of some kind of hypnosis.” And suddenly the salon disappeared!

The “deshelists” moved out without even taking all the equipment with them. There is an announcement on the doors: “The Desheli salon is closed for reconstruction until July 10, 2015. For any questions, please call 67-15-05. We apologize for the inconvenience caused." The calendar shows mid-July, but there is not a hint of reconstruction in the room. We are contacting the representative of the building owner with a request to view and possibly rent the vacated space. We are not denied. On site, it turns out that some people have already found people willing to occupy some of the areas, and the remaining (about 400 square meters) will be gladly rented out to us. The asking price is 1000 rubles per square meter. True, the price is not final. If we rent all the remaining meters, maybe the price will drop by a hundred or one and a half rubles per meter. In any case, simple mathematical calculations yield an astronomical amount per month for just one rental. One can only guess what kind of profit the gullibility of Petrozavodsk residents brought to the “cheap dealers”.

Having found out that the ad is a lie, we call the specified number. We must pay tribute: the number is valid. They actually answer calls.

— Good afternoon, we would like to sign up for the procedure.

“Sorry, but until August 10 the salon is closed for reconstruction,” a young female voice says in response.

— But the announcement says that you are closed until July 10.

- Yes. The reconstruction took a long time.

“But there is no reconstruction going on in the premises.” Moreover, it is available for rent.

- Yes. We are looking for a new building.

- Well, where can I look for you after August 10?

— We will call all clients ourselves.

Good, but cheap?

The other day our reader purchased (we’ll tell you how he managed this a little later) a couple of dozen suitcases. This is not a joke and the man is not crazy. He bought suitcases empty (although some still contained bottles of cream, which he now uses to shine shoes), for something. True, their benefits are questionable.

“Look, they look very solid in appearance,” our interlocutor disassembles one of the copies piece by piece. – And inside there is ordinary foam plastic and pressed cardboard. Their suitcases are cardboard fools. The same as the salon itself.

In addition to the jars, we find instructions in the suitcases. It is, I must say, a very interesting read: there is a minimum of information, mostly general phrases, but loud and encouraging. We take the packaging of the cheapest regular toothpaste, compare and understand: there is much more information on the toothpaste packaging about the composition, manufacturers and importers of the product than on the certificates for suitcases with expensive cosmetics.

Suitcases

As for the couple of dozen suitcases that we wrote about above, the man bought them, as well as several “cheap” anti-aging devices, from a young man who intercepted them on the way to the landfill. Our reader, of course, did not buy all the available equipment and suitcases from him. We tried to ask for a date with the seller.

The owner of the property that once belonged to the “dechelists” agreed to talk, but not immediately and exclusively anonymously. It turned out that this young man worked for several years in direct contact with a salon that sold Desheli cosmetics and water filters to Petrozavodsk residents. Let us remind you that in the same building, on Gogol, 6, only on the floor below, there was a company that sold filters to city residents. The organizations on both floors were led by the same people, so their working methods were not very different.

Like cosmetics, filters were openly imposed, sometimes using not the most legal methods. One of the residents of Petrozavodsk, for example, refused to install a filter, but the sellers still processed the purchase for her without her knowledge. The specialist who visited her said: “Okay. If you don’t want to install filters, at least sign that I visited you. At least I have to report for my work.” And the woman signed some papers. And then it turned out that she signed the acceptance certificate for these filters, which she had not even seen.

Filter sellers disappeared a little earlier than cosmetologists. Other companies and people have been working in their place for a long time.

So we met with the seller. The conversation turned out to be quite emotional.

— We were in the former premises of “Desheli”. It says that the salon is closed for reconstruction. On the phone they also talk about reconstruction, but they give completely different dates. Besides, they don’t specify what and where...

“This is all nonsense,” the young man interrupted us. - Nonsense! They left the city. They squeezed everything they could out of the city and left. Their sales of these cosmetics began to grow quickly. Many people have come to their senses.

“Not surprising,” I say. – When in the spring, as part of a journalistic investigation, I visited the salon for their free cosmetic procedure, my non-allergic skin showed hellish allergies to their hypoallergenic cosmetics.

My interlocutor, laughing, begins to actively nod his head, and a second later he reveals to me the secret of my allergy:

— At first they really sold Desheli cosmetics. I don’t know how good she was, but lately...

Noticing my puzzled look, the guy told a story that happened to him about a year ago. Then one fine day one of the employees of the Desheli salon approached him and shared his worries about the instructions from the management. The man was asked to go shopping in the city and buy the cheapest creams.

“They explained to him that since they don’t send cosmetics from Moscow, they will fill empty containers,” the young man recalls. – Previously, they constantly threw away the jars that were released from under the creams. And then they stopped.

“That explains the allergy.” But how can we explain the fact that all women, including myself, saw the effect of this procedure in the mirror during the procedure itself (very short-term, but still)…

- Why did you think it was from the creams? The greatest effect from the device. I cured my herpes, which I couldn’t cope with for a long time, in three days. It also smoothes out wrinkles. It's true. But it does not have to be used with Desheli creams. It can be used with regular water.

Turning this device called “Cliaton” in my hands, I remember that if I bought a suitcase for more than 90 thousand rubles, I was promised this device as a gift.

- Yes. Some people were given it for free,” says the young man. – And one of my friends came to them and asked to sell this device for 5 thousand without cosmetics. She was denied.

“They started to close down in April,” says my interlocutor. – First, “ClipperBar” folded (water filters - author’s note). “Desheli” finally moved out, probably in early July. I intercepted suitcases and utensils when they were taken to the trash heap as unnecessary.

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